Studies have shown that the placement of things on a web site matter. For a home / landing page, the goal is to put all of your important content "above the fold". What it means is pretty simple. Just like with newspapers (remember those?) where the phrase most directly applies to, for web sites, important content should be visible without the user having to scroll down to see what is going on. This content here should pretty much be dead and invisible to everyone.
Since you are here and reading this, consider yourself an outlier. Consider yourself somebody statisticians tremble at the very thought of. Congratulations.
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