Static Comps Are Simply Not Enough

by kirupa   |   20 October 2013

If there is one thing that that hasn't changed in all these years, it is the role of the comp. Sure, they may now be attached in an e-mail or inserted into a PowerPoint as opposed to carried on giant pieces of paper, but their job description is the same. Comps are still widely used to communicate the design for what needs to be created.

Now, there is one thing that has changed in the past few years. The kinds of things that we want to create is far more complex than what can be represented by a static comp. The problem with comps is that they only communicate the result of something happening. That is too limiting for a world of responsive web sites, modern apps on smart devices, and a whole host of digital things that are too lively to be represented as a static image.

The Problem With Comps

To elaborate, I'm going to use Google Maps (one of my favorite things ever!) to highlight the limitations with static comps. Let's say you are working at Google and your job is to design how the search functionality in Google Maps will look when a user interacts with it. The first thing you do is create a comp showing what the initial state looks like:

what you see now

In this comp you provided a map, a search field, and a lot of supporting UI that is pretty self-explanatory. You then create the second comp that shows what happens when someone gives focus to the search field:

what happens next

You specified that once the search field receives focus, a menu appears directly below it. Great! Showing the before and after states is fine. If you just stop right here, which is what most of us do, then you are leaving a whole lot of details unspecified around how exactly this menu will appear:

  1. Does the menu suddenly jump into view?
  2. Is there an animation that slides it in?
  3. This menu seems to have two parts to it - how does each part appear?
  4. If there is some sort of an animation, what is the duration and easing?

There was a point in time several years ago where these questions were irrelevant. The technology simply didn't exist where anything besides having the menu suddenly appear was possible. There were no iOS devices with their snappy UI and the capability for everything to bounce and move around. Your browsers could barely show text without breaking. Your computers were not powerful enough to allow for such kinds of user experiences. That isn't the case today. Today, you need answers for the kinds of questions I provided. Static comps simply can't help with that level of detail.

At best, static comps are simply the keyframes for what you are trying to do. They just show the destination. You need to go beyond static comps to deal with all of the in-between frames (aka the journey) that are as important as the destination itself. Let's see what that beyond looks like.

Extending Static Comps for Today's Needs

Now, if you were expecting me to tell you to abandon static comps, you are going to be disappointed. As someone who both creates static comps as well as receives them to guide development, I think they are fantastic at what they do. Instead, the solution is figuring out how to enhance them for communicating the sorts of things like transitions and animations that are so prevalent in what gets created today.

Add Motion

The staticness of comps makes them a terrible way to communicate the transitions between the states. The solution is simple. In addition to your static comps, create a comp that isn't static. Use a tool like Flash, After Effects, PowerPoint, HTML/CSS/JavaScript, etc. to go beyond static images to communicate the in-between states.

To extend the two static comps you saw earlier, let's throw this animated GIF into the mix:


Doesn't this animated GIF answer many of the questions that the static comps couldn't answer? Remember, all of these comps will never make it into the actual application. Use whatever tool and output format you are familiar with.

My preference is to use either Flash or After Effects and exporting to a video file. I like videos simply because you can pause and restart them at different points very easily - something that you can't really do easily with a GIF or plain SWF file.

Help a Developer Brotha' (or Sista') Out

A comp, static or otherwise, is not what your developers use to build the actual product. For static pieces of UI, you provide redlines that precisely translate visual cues into something a developer can re-create. The following is an example of a redline taken from Arturo Toledo's great blog post around the Design Process for a Windows Phone app:


For your motion-based comps, the redline model doesn't really work. There are two things you can do instead:

  1. Put it in writing
    Specify in great detail any subtleties of the motion you wish to communicate. At the very minimum, if there is an animation involved, I would expect you to provide the duration value and easing function. This could be done via e-mail, Notepad, or whatever format your developers prefer.
  2. Work closely with your developers
    The best way to ensure subtle details are accounted for is to be in constant communication with your developers. This should involve you being in their offices and staring at their screen when they are working on something that requires your input. If that isn't possible due to geographic or time-zone differences, make sure that you are at least a phone call, e-mail, or IM away. Be creative.

 While one can argue that everyone takes responsibility for the final product, the aesthetics of what gets created falls squarely on you as the designer. It is your responsibility to ensure that those who are actually writing the production code have all of the required information.


Take many steps back. Why do you and I create comps? The simple answer is to communicate a design direction. That's it. The goal is to communicate enough detail that allows someone to understand what is about to be built. The more details that you can communicate up front, the more smoothly you can ensure the project gets done on time, on budget, and with fewer surprises.

For example, knowing that there is an animation may cause the development team to rethink how the app is architected from the very beginning. If the developers need to take a dependency on a 3rd party library to enable a cool page flipping transition, you don't want that to happen in the middle of a project. If you budgeted X amount of hours of work for a certain task, you don't want a miscommunication to cause that number to go up. For all of these reasons, relying only on static comps is grossly inadequate. Provide a video file or GIF along with a willingness to work with your developers to help them translate subtle UI details. Your developers will thank you for it.

If you don't know anything besides Photoshop or Illustrator and can't create anything besides static comps, now is your chance to learn something new. You don't want to be one of those designers stuck in the past...unless what you are designing are (literally) static things like logos, comics, posters, t-shirts, and all sorts of other cool stuff. You don't have to learn anything new...for now!

Getting Help

If you have questions, need some assistance on this topic, or just want to chat - post in the comments below or drop by our friendly forums (where you have a lot more formatting options) and post your question. There are a lot of knowledgeable and witty people who would be happy to help you out


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Brought to you by...

Kirupa Chinnathambi
I like to talk a lot - A WHOLE LOT. When I'm not talking, I've been known to write the occasional English word. You can learn more about me by going here.

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