to Search Engines
written by phil jayhan
This is a compilation of many of the
things I have found and discovered during my own submission
processes, a few hints and helps that I have found along the
way. First of all, if you are going to seriously market your
site you will want to use site submission engines, but for
many of the reasons you wouldn't think of; There are many
Site Submission engines that are top in many engines and
directories as far as relevance.
When you use their site for submission
they send out your link to a whole bunch of search engines
but also a bunch of FFA (Free For All) pages. Some of these
pages, believe it or not, are at the top of some hot
Directory's and simply having your link on their page will
allow your site to always be co-ranked as far as relevance.
It is a huge help, more than you can know and it will be
helpful for exposure. Not to the public per se, at first.
But to the engines and crawlers.
Site Submission Tools:
If you use them, (Site Submission
Tools) make sure you take out a new garbage e-mail address
for the return junk mail which will NEVER stop once you do
this. Ignore this rule at your own peril. i.e
Never pay for it. There are so many for
free and it is the same exact service. It doesn't take
terribly long to do but you should set aside at least 1/2
- 1 full day for this alone. But it is helpful. Make sure
you spend adequate time on the Foreign search engines in
such countries as Brazil, China, Japan, Russia, Germany,
France, India, etc..(See others below).
Kirupa has 570 URL's that link to it. That's an awful
large number for such a short time. Now here's what
happens at Yahoo when someone does a search for any of
those other URL's; Yahoo, is a directory, NOT a search
engine. When one of those other sites that link to Kirupa
gets closer to the top as far as relevance and popularity,
Kirupa's site too will rise in relevance rating within the
Yahoo Directory Structure. Wanna see it yourself, go to
Yahoo and punch in, link: (just 5 characters, the word
link and a semicolon, cant do it in brackets it turns to a
smiley, Maudit!) before the entire web address for any
site you wish this information on. It will then show you
all the sites that Yahoo has in their directory with links
to Kirupa, and other Directories and engines that it
searches through it's meta-crawlers as well.
But it works in reverse as well. Hence many will see part
of the scheme of my site.
Yahoo does the same thing backwards so to speak. Sites
with many links that are highest in Yahoo's relevance are
treated in the same fashion. Those sites will rise in
relevance in the searches and the site will appear more
and more, the higher those other links sites are in
relevance. i.e. My site will generate a lot of traffic
within a short amount of time if for no other reason than
my selection of links. They are all top notch links and
the most popular sites on the Net. In other words the
search engines and crawlers will welcome my site with open
arms as I splashed into the net linking to all the
favorites, that consequently are high in relevance and
As pointed out above, they are essential for traffic.
Popular key words include Aliens, Roswell, and UFO's.
Throw in UFO's Have Dinner With Local Family! and
you will indeed find it generates extra traffic to your
site. So make sure your key words are extensive and very
telling and manipulative. But the size limit to this is
874 characters. Do not go over this magic arbitrary
Key-Words should have
Another search tip is to have key-words & links that are
self-linked. In other words, if you have a key word being;
flying saucer, there should be a corresponding link on
your page, 'flying saucer' or else the crawler will take
points away and award you a lower relevance in it's
directory when it returns home.
So make sure your Meta Tags are all filled out and
overflowing so to speak. More is more in this case.
Meta-Keywords, Meta-Description, and Meta something or
another. This is ultra important for a new site. Make sure
they also do not exceed these number, character limits. 60
characters for the title. 150 characters for the
description, and no more than 874 characters for the
keywords. All above are including the spaces and carriage
returns and commas.
In this case, less is more. Most crawlers will only pick
up/upto the first 150 characters. This is the description
you might see if you were at Yahoo and did a search. Each
site that comes up will show you like 10, 0r 25 or 50
words to describe the site. This description is the Meta
Description function in HTML. These descriptions must be
supplied to the engines and crawlers via the meta
Description. So be very concise and make it very
descriptive. Make the description grab out to the searcher
and say, click me, click me! Because that is what they are
going to see when doing a search and your site comes up.
To Spam or not to Spam
Spend time spamming the "less appropriate" boards with your link,
it works! And your only helping these poor souls be
distracted with something more wholesome, like your
website. Doh! I got a lot of visitors, regular
visitors to an older site I used to have with these
methods. It works! I feel it is also fair since they hog
all the bandwidth on the net with their dirty pictures, to
cause them a little annoyance. Easy crowd too! Doh!
Newsgroups are excellent as far as getting recognition;
They too work on the directory method posted above, but
they are also catalogued in the search engines and
directories, thus it will help your relevance if your
website appears in their newsgroups. It's worth the time.
And don't spam the newsgroups, just a somber warning. This
is one group that will turn and tear you to pieces. Just
work it in slowly, following the rules. This works though
and is one highly effective long term method of exposure.
Once your link finally gets posted somewhere in a
newsgroup, in a harmless way, it will act as a linked
site, and depending on the relevance it has in the Yahoo
or other search directories will reward you handsomely
with new visitors and a higher relevance with Yahoo.
Have something that will cast the biggest net for people
coming to your site. And make sure there is a big net to
keep them their when they finally come. People want their
news. They want to search. And they want the governments
corruption all in one easy to find place. Hence my site,
our site actually, I am just the Webmaster of the Corpus
Tyrannicus Research Institute.
www.corpust.com I think it will
be a draw for people. I am even starting to like my site,
and I'm feeling picky. I already have 384 internal links.
And like 13,524 external links, if Dreamweaver is telling
me the truth, I think it's lying.
Expired links & Extra money
Now many of those links are expired or will expire. No
problem, once I set up my 404 file page, they will be
directed to a 404 site that pays me 4 cents for each and
every one of those suckers. I cannot police 18,000 links.
And many of them are in archived stories that most will
not click on, reference stuff and stuff.
Spend time in other countries submitting your site. This
got me the most traffic. France, Germany, Canada, Britain,
Singapore, Russia, China, Taiwan, Australia!!-These are
good places and needful if you want international traffic
right away (4-6 weeks). Expect it to take about 6 weeks
for your website to be thoroughly spidered throughout the
web, worldwide after submission unless you come and beg me
for little tricks on how to speed this up.
Make sure your site is in it's permanent URL as well.
Don't be trigger happy with these steps. Each in it's own
turn. Do not place your unfinished site in your respective
URL till it is finished, This is how many excellent site
never make it to any directories. They build them on site
and are unaware that the crawlers have already been there
5 times before they finish and have deemed it a 'user'
site with the lowest possible relevance. It might indeed
be listed somewhere in Yahoo, but it will be somewhere
around 105,262 out of 106,000 links found. Not good. Not
findable, not searchable. An albatross for all intents and
Now that your site is up...
Make sure the servers know. Go to as many sites as
possible FROM your site. This will catalogue YOUR NEW URL
into their New URL Directory and each and every
'portalpoint' of the internet that it takes you to get to
that page. Example; If I click on, say, 'Moscow Times' my
URL might be catalogued by as many as 2-300 servers, each
time it goes thru a junction, your URL is catalogued in
these new URL directories. This in itself is worthless,
except these servers are crawled and allowed to be crawled
for this directory by default. Lists of names are then
generated, which are found by the search engines en mass.
The sooner these engines see your URL all over the net,
Make sure your page loads quickly, has a pro look, and
plenty of material. Now that you have spent all this time
to get them to come, what do you have to offer them if
Avoid the piss-offs;
No small hard to read print (a big sin of the flasher
Small, undersized buttons (a growing portion of our
population id elderly and need big print and big buttons,
and also a sin for flashers) Hard on the eyes color
schemes, which we all seem to, by nature pick as a first
choice. Doh! Light is usually better than dark, a good tip
Front page links that don't work. (Don't put em up if they
The search engines a meta crawlers will also whack you
heavy for this indiscretion.
Then the really obvious stuff like no black background
with internet green print. No red print. Color schemes
must be superior and pleasing, well pleasing. If they
don't like the look they won't return.
Make it easy to find. And make sure they can contact you.
Most of the time it doesn't matter if they don't get a
return mail, but if they want to write you and cannot it
is a turnoff. Also, unless you want to end up having your
source and hide your mailto:'s, so they cannot be
Don't use em. Idiots made those to wreck the internet
experience. Don't give in to the idiots. Whoever first
thought those up should be shot, along and after the
person who invented the hold button on the telly. Or at
Frames; Try not to confine people to your site within
frames; Not a good idea. This is a major annoyance to
people. I also refuse to revisit sites that follow the
Back button; I am unforgiving on this issue; With me it is
a cardinal sin as many might already know; If I am surfing
and go to your site and you make my return path void by
blanking the back button or any of those other mindless
schemes to imprison me in their site,
I will never, EVER. under any
circumstance revisit the site.
No matter how cool, no matter what. That is unforgivable
and selfish, it has ruined so many of my searches I would
like to personally strangle the mind numbed jerk who
invented it. But I digress.
Word of Mouth
And word of mouth which is the number one way, after of
course having a site that interests them for more than 5
minutes. You better have something they want or else my
take on human nature is they are gone and won't return.
Fickle crowd and a big world wide web. Remember that
though, they want instant gratification for news, weather,
games, whatever. But instant is the codeword. Long load
pages are seldom revisited by me.
Avoid placing an incomplete page in it's respective URL
for more than 1 week. Trust me, this can kill all the
visitors perceptions of your site. The search engines and
meta crawlers also will rank punish you with poor
relevance until they detect through another crawl, a
correction. (And remember, there is a 6-8 week time drag
for Crawlers, so don't make this error, be ready and
waiting for them as honored guests) When I see an under
construction sign, I am outta there. Just me, but I think
many are the same way. Every site is almost always under
construction, so lose the signs. They were cute at first,
then irritating as people used these to replace content
and good intentions. But the under construction signs are
a buzz kill.
These a few tips for now-if you
noticed occasional misspelled words or emoticons, you
should understand that Kirupa copied my post from the
forums and decided to convert my writings into an article.
Hope some of them helped...if not, post them on the
we'll discuss it!