This is a question for all you Flash marketing guru's out there.
I'm trying to talk my boss into incorporating Flash in our email promos & adverts. The thing is, he is all about the number crunching and would like me to present some actual facts & figures to prove that a flash promo would attract more of our customer demographic. I.E. - Older woman 45-75 years old with extra spending cash. We sell a number of products ranging from Jewelry / Apparel / Home Decor / Spoof Products / etc.. etc... Pretty much you name, we sell it. The promo's we design are pretty straight forward - HTML / JPEG email. He feels that this really wouldn't be the demographic worth trying to impress with animation or interactivity.
What's your guys take on this?
Can anyone direct me to resources to help me make an argument for Flash?
Can Flash be incorporated in Email promo's?
Do you know other companies that use flash promo's with this demographic?
Any help with this guys would be great!
Lets further the cause for Flash!