i have recently being exposed to several projects and sites that have used amazing AE to create some nice effects...furthermore, the potential to create video productions with such effects is also there.
however, my question to everyone is:
is it really worth the time and effort to learn AE? i mean, lets put aside the idea of learning it for the idea of learning something and for the love of the art...monetarily, is it worth it? does it pay back in projects and jobs?
and if you think it isnt worth it, what technology would you vote as being the next most important thing to learn?