Logo critique

[jay-em]

This is an assignment for stickers to be placed on the back windshield of a couple of lifeguard pickup trucks. Before I submit,
what do the Kirupians think?


LINK (http://www.jmkm.com/lg.html)

[andr.in]

woot! I like it!

[DDD]

I think there is too much space above the wave. And the wave does not quite look like a wave. Looks like a curved spike. Although I love the concept it needs a lil TLC. Also make the circle more of an oval to add to the effect also exaggerate the wave a bit.....Maybe add a couple of shades of blue to the wave also. Man I have some seriously cool ideas running thru my head for your logo......why cant I do that when i am designing my logos ......

[prstudio]

yeah i like it, agree with DDD on space...

my eyes were screaming for the text to be inside the circle...

but i like it!

[jay-em]

Ok... I think I got it... 1 vs. 2 ?

LINK (http://www.jmkm.com/lg.html)

[andr.in]

ok but the logo should be pretty big for ppl to be able to read it now... :-\ :smirk:

[jay-em]

Grrrrrr... This is true...hmmmm

Unfortunately I gotta use one colour...
Okay, first off which font?

And do I need to stick it back up top?

[DDD]

mind if I take a crack at your logo?

what program are you using also? Does it have to be one color?

[andr.in]

lol jay... yur avatar is perfect for this situation! :P

3d.. he said he has to use one color (-:

maybe use the first version but just make the wave abit bigger... I dunno :smirk:

[jay-em]

Go for it DDD...:thumb:

I am using a very rare program called PhotoShop 7.0 :puzzle:


I am at work, so Freehand is out of reach...

[jay-em]

Syko.. Your site is cool !!

DDD... What prog did you use for the liquid metal?

[DDD]

huh?...oh my splash? Swift 3d v3...

[jay-em]

No way ! Really?
Would you mind telling me briefly how you accomplished that in Swift? Also, where are some good tuts for Swift..?
Great work!

[andr.in]

Originally posted by jay-em
Syko.. Your site is cool !!

DDD... What prog did you use for the liquid metal?
lol... *currently making a new one*

I also love the quicksilver on 3d's site! It's so cool!

[DDD]

hhmmm...let me see if I can find the post where Iexplained how I made that....it is going to be changing soon.

Well i ran out of time (off to a meeting) so I did not finish fully......Here is what I slapped together.....I know it aint the best, but maybe it will give you an idea. I can shoot you my ai file if you want.

[jay-em]

Very Cool ! Yes the file would be great. Thanks DDD :hr:

[Graeme]

On your logo:

Does the logo without the text, say the message it is intended to say? I looks like a wave is crashing down on a some guy, doesn't nessesarily say lifeguard to everyone

Is the logo transferable to all mediums , big and small. If there is to much detail in the dood then he will look like a blob if it is photocopied small (so will the text). It must recognizable (somewhat) in all forms.

The above post with DDD's version has a more interesting format, however says very little about the company (is gene a wave maker?). The logo must say EVERYTHING about the company. It is the visual representation of your identity, therefore it must stand alone without text.

On the art:

The art is good, yet I think you need to expand more on what lifeguard can be represented by. Perhaps a wave is to predictable. For instance. The logo for the lifeguards up here is a red cross with a wave like shape cutting through it. That says both medical security and the fact that it has to do with water. You have water, and a man standing under it. And a lot of people may not be able to figure out what he is holding might designate him as a lifeguard. Especially if it is printed small. The art that you have is good, but you could convey the message a little more effectively. I would pick a different font too. The blue too is a little generic, experiment.

Tip: when I am looking for colour combos I go to http://www.behr.com, and look at their colour matcher flash thingy. It is for painting houses but it still translates nicely into design.

In summary, think of the message, you are off to a good start!

Cheers

[Laslett]

If its for a sticker then it will have some transparant bits won't it. In which case i think its fine!

[Starpromo]

The bottom logo but the top font! then it will be all fine and dandy.

[jay-em]

Thanks for the comments kirupians. All this "logo" will be is a vinyl sticker for the back windshield of 2 pickups. The text MUST be there for "reserved parking reasons". There will be no problem cutting the stickers. There are two restrictions:
:: The plotter does not print, it only cuts. Therefore only one color can be used. (Unless I cut an "inlay")

:: I am forced to choose one color.

Thanks all!!!
jMkM

[jay-em]

Oh yea, the lifeguard is standing up AGAINST the wave...
Not a semi-truck. :D

[DDD]

hey jay did I ever send you my .ai file? If not pm me your email ill send it. Sorry I could not finish it.