LOGO experiment

[wes_design]

Well here I am again.. trying to be a better designer so I decided to show my experiment with logo variations. The concept is simple , I made up a company called fluff and did some variations on the logo. I would like some critiques and hopefully I will make this into something to put in my portfolio... Yes there are different ideas but what I want to convey is a n idea for a company that is light, yet always flowing.. I want to show"fluff" is cool .. Yeah it is like design for design sake..but I want to improve..
http://www.wescreations.com/download/wes/logo_variations.jpg

[RonH]

2A is sweet. Also 1C. I don't like any from column 3. 1B & 2B also arn't that appealing (to me). The ones I don't like are too plain, or detailed, but not in the right places. I don't know why I don't like 3C.

Nice skills! :thumb:

[wes_design]

maybe because 3c is the odd one-lol but thanks for the feed back maybe because it has brown and blue and that it is not a good color combination unless its a jeans co.

[RonH]

I will say, I like the broken glass thing you did with 3B. If you could have manipulated that in a different way, I think it could have worked out.

[Phenex]

1C and 1C only. 2A is kinda sweet, but is too hard with the gradient. I like it's backdrop though.

[will roberts]

^^ Yup 1c is cool

[Fl4SH'ER]

1C but sadly it has outer glow ( not sure if it will look good without that glow )...

[hybrid101]

1c or 3a:D

[RabBell]

yeah, 1C from me as well :beam:

[Pasquale]

no.1

[BoonDock]

I don't know about anyone else - but I see an 'A' ... without knowing that it's supposed to be representing 'Fluff' ... sorry but maybe you could seperate the 'f' and 'l' ??

[Fl4SH'ER]

but I see an 'A' ... without knowing that it's supposed to be representing 'Fluff'

Poor you :'(

[will roberts]

I don't know about anyone else - but I see an 'A' ... without knowing that it's supposed to be representing 'Fluff' ... sorry but maybe you could seperate the 'f' and 'l' ??

Shoulda went to specsavers

[wes_design]

I don't know about anyone else - but I see an 'A' ... without knowing that it's supposed to be representing 'Fluff' ... sorry but maybe you could separate the 'f' and 'l' ??


to be honest I see how you can get that it in 1a( which according to dark is the best..) because of its solid shape..

but not in 3c since the "l" has a more heavier stroke... personally I won't separate the "fl" only because I like playing around with ligatures ie. ff fl ce etc. and not in 2a or 1c because of the

However I might define it when I get around to working with this logo more

But thanks for all the suggestions..
I like 3c the best!!!!!

[wes_design]

second round & last round:hitman2:-->

http://www.wescreations.com/download/wes/logo_variationsb.jpg

[Fl4SH'ER]

A2, D1 ... Could you post a really tiny sample of each ?
I'm curious how would the other logos look like, because, well, I'm not sure they will look as good as now when scaled to 50x50 px for example... Did you ever consider making your logos vectorial ( because as I can see, none of the upper sample are vector based... and that will cause you a bunch of headaches when it comes to resizing... ) ?

[hybrid101]

a3 2b

[wes_design]

A2, D1 ... Could you post a really tiny sample of each ?
I'm curious how would the other logos look like, because, well, I'm not sure they will look as good as now when scaled to 50x50 px for example... Did you ever consider making your logos vectorial ( because as I can see, none of the upper sample are vector based... and that will cause you a bunch of headaches when it comes to resizing... ) ?


actually they are all done in AI Fl4sher:sigh:

only 2a and 1d(2nd round) are done with effects that might not be easily done in vector but I will abide by your request by making them smaller.. 50x50 you say??
just give me a day or two ..
Any other request???
put them in now because after enough feedback these lovely logos are going into my portfolio... and one special ONE will be blown up and printed in my room or as sticker for my personal enjoyment!

[wes_design]

http://wescreations.com/download/wes/logo_var_smll2.jpg
http://wescreations.com/download/wes/logo_var_smll3.jpg
http://wescreations.com/download/wes/logo_var_smll4.jpg
http://wescreations.com/download/wes/logo_var_smll5.jpg
http://wescreations.com/download/wes/logo_var_smll1.jpg

:crazy:here I go... seriously I put a lot of seconds into scaling these things
please give some critical feedback!
I don't want to hear its cool and I have awesome skills(though I like that stuff) My ego is strong enough I graduated HS and college without being lost in a well or being kidnapped by some ditdiddee(lol)

[Fl4SH'ER]

Hmmm... ^ looking at that I'd say the first one looks ok...
I'm not feeling the rest, especially the 4th one... wtf is that ? bleh...
But still... The thing looks nice, but it's way off my "logo concept" track, they don't have that logo feel... dunno... whenever I look at one, I never get that "logo feel", it more of a "heh, nice tiny graphics... are ya testing your brushes ?"...

[Yakuza]

If u keep 2B simple, it will be a decent work. Logos suppose to be easy to recognize and straight to the point, make it minimalist.

[Pasquale]

http://wescreations.com/download/wes/logo_var_smll2.jpg
http://wescreations.com/download/wes/logo_var_smll3.jpg
http://wescreations.com/download/wes/logo_var_smll4.jpg
http://wescreations.com/download/wes/logo_var_smll5.jpg
http://wescreations.com/download/wes/logo_var_smll1.jpg

:crazy:here I go... seriously I put a lot of seconds into scaling these things
please give some critical feedback!
I don't want to hear its cool and I have awesome skills(though I like that stuff) My ego is strong enough I graduated HS and college without being lost in a well or being kidnapped by some ditdiddee(lol)
The forms are too complex

[wes_design]

^ dm - the fourth one is pretty simple..especially since its one shape,
I understand it might not convey 'fluff ', but it does have a curvaceous shape that makes it appealing..

YOur right the other forms are complex--
^flasher & yakuza -- the forms are complex but I still stand bye the fourth one since it is simple, true it doesn't subtract forms like modern day day techie logos or companies using serifs for logos but I will present one for that matter in the future
Well it seems from the feedback I will have another round...
ALso I wasn't testing out my brushes-LOL I really like using brush techniques it makes the image seem flowing
:beam: But thanks for the feedback!
THought for a moment you guys were going soft on me

[Yakuza]

^ dm - the fourth one is pretty simple..especially since its one shape,
I understand it might not convey 'fluff ', but it does have a curvaceous shape that makes it appealing..

YOur right the other forms are complex--
^flasher & yakuza -- the forms are complex but I still stand bye the fourth one since it is simple, true it doesn't subtract forms like modern day day techie logos or companies using serifs for logos but I will present one for that matter in the future
Well it seems from the feedback I will have another round...
ALso I wasn't testing out my brushes-LOL I really like using brush techniques it makes the image seem flowing
:beam: But thanks for the feedback!
THought for a moment you guys were going soft on me

Also keep in mind that a logo is not a header, logo is meant for professionalism. The best logo is also the easiest to recognized the concept of a company or a brand. The best logo communicates with the minimum work on special effects and maximize on design concept. A good logo can be easily draw by anybody and appeal to people. You see a lot of good brand out their like Acer, HSBC, Dell...etc. Their logo is well design and communicates well their own brand identity. Even the coca-cola brand looks funky but it is still considered as a strict logo.

Oh...the forth one can work well, too

Hmm...me not a pro in making logo but these are just my personal opinions. I've read some books about designing logos tho...

[wes_design]

Also keep in mind that a logo is not a header, logo is meant for professionalism. The best logo is also the easiest to recognized the concept of a company or a brand. The best logo communicates with the minimum work on special effects and maximize on design concept. A good logo can be easily draw by anybody and appeal to people. You see a lot of good brand out their like Acer, HSBC, Dell...etc. Their logo is well design and communicates well their own brand identity. Even the coca-cola brand looks funky but it is still considered as a strict logo.

Oh...the forth one can work well, too

Hmm...me not a pro in making logo but these are just my personal opinions. I've read some books about designing logos tho...

Oh I totally agree with you..but if you looked at my original post that "Fluff" was a made up company and I was looking for something light(I didn't give that much direction}. Branding and viewer recognition is important in making logos
edit:: my previous message was too damn lonnnnnnnggggggggggggggg

:cross-eye:crazy::huh:I:-):d:(-:but then again what do I know I can't spell 'quotidian' without a dictionary..

[wes_design]

I did these a while ago and never got around to displaying them:smirk:

44916

[BoonDock]

D5 if any ... just seems like you are trying to do too much with something so simple ... ya know? But it's great to see all the variations and tries that you've been doing to try and nail one down. That's a great effort! :thumb:

[acc]

I don't know about anyone else - but I see an 'A' ... without knowing that it's supposed to be representing 'Fluff' ... sorry but maybe you could seperate the 'f' and 'l' ??

reading the pretext, i saw it as "fl" , but for people that won't see any pretext to what the logo is for, I think people can easily see "a" and probably will.

the name is "fluff" why only use "fl"? I'd love to see the whole name in that style of text.

I do feel that most have too much going on around the "fl", and "fl" isn't standing out as much. On your "second round & last round" post I really like the 3c. I think if you take 3c, spell out the whole name and work in the wavy lines at the bottom of it, I think it'd be a nice option.

I think logos need to able to adapt to any enviroment/design you put it in, so as simple as it is, the better.

[wes_design]

D5 if any ... just seems like you are trying to do too much with something so simple ... ya know? But it's great to see all the variations and tries that you've been doing to try and nail one down. That's a great effort! :thumb:
Uhmmm the client is myself
I love myself
and therefore I work harder
LOL

the reason I am working so hard on it is to show many concepts from a using a ligature -"fl" - short for fluff
It's a personal exercise
actually thanks to this exercise I felt that I have gotten better in my thought process

fluff was a word I made up and I really like how stupid it sounds

@acc
the name is "fluff" why only use "fl"? I'd love to see the whole name in that style of text.
^ I love ligatures what can I say, but in the next round I will expand it, but I won't change the font sorry but I need to have one constant through this logo test, if I change too much I will loose the whole concept of an exercise...:diss:


But THANKS for the comments

[BoonDock]

i don't get what the off topic was about? ...

[wes_design]

i don't get what the off topic was about? ...
way off-topic for yah huh... of merely an irrational explanation for a self-promotion design exercise that's all:look:

[BoonDock]

oh ... gotcha ... :thumb:

[wes_design]

reading the pretext, i saw it as "fl" , but for people that won't see any pretext to what the logo is for, I think people can easily see "a" and probably will.

the name is "fluff" why only use "fl"? I'd love to see the whole name in that style of text.

I do feel that most have too much going on around the "fl", and "fl" isn't standing out as much. On your "second round & last round" post I really like the 3c. I think if you take 3c, spell out the whole name and work in the wavy lines at the bottom of it, I think it'd be a nice option.

I think logos need to able to adapt to any enviroment/design you put it in, so as simple as it is, the better.

3c or 3d? 3c is the blue one with flower motif and 3d is the the one that has the stroke options{ I call that my fabric logo}

[paddy.]

What does this make believe company do?

I don't like any of the concepts you've presented so far.

The font is pretty poor for a logo. It's more of a "retro" poster font IMO. The name Fluff brings to my mind images of pink furry things, feathers and the kind of random useless things you discover in your pockets after a night on the town.

Try to make the logo represent the name more. Maybe try a cursive font (a la Veer (www.veer.com)), but try to link the logo to the name.

[wes_design]

What does this make believe company do?

I don't like any of the concepts you've presented so far.

The font is pretty poor for a logo. It's more of a "retro" poster font IMO. The name Fluff brings to my mind images of pink furry things, feathers and the kind of random useless things you discover in your pockets after a night on the town.

Try to make the logo represent the name more. Maybe try a cursive font (a la Veer (www.veer.com)), but try to link the logo to the name.

well it seems no one likes the font that I represented, granted its a funky serif font

hmm I will not change it, I will just work harder to make the logo better

what does fluff do ? never really focused on it, it is quite naive but I wanted to experiment but since I got people's interest I guess I should put more concentrated works

well there goes a another round

[paddy.]

I only asked because you really couldn't design a logo for a company without knowing what industry it was in. Particularly with such an ambiguous name.

The font is pretty bad though, and I strongly recommend that you change it. However a brand with such a short name could easily pull off an all text logo, given that you executed it properly.

[wes_design]

I only asked because you really couldn't design a logo for a company without knowing what industry it was in. Particularly with such an ambiguous name.

The font is pretty bad though, and I strongly recommend that you change it. However a brand with such a short name could easily pull off an all text logo, given that you executed it properly.

I totally agree with you in that. And those are usually the questions that I ask a client when it comes to doing a real design for their company, but I now I wanted to do a visual thinking exercise. This would illustrate how from a simple concept one can create a logo with a good imagination and concrete thought process. I really didn't want to focus on fluff the logo and make it a more creative exercise and not a brand exercise per say. My weakness was form, and I always had a creativity.

Yeah the font is a poor font unless you want to make a party balloon factory logo, but I wanted a challenge; and I got it.:hurt:

So now I am slightly excited on your feedback and want to dazzle you and others because I have to impress with my thought process.

But I also have to become not only a designer but now a creative designer/ marketing so you can believe in this facade or image of brand identity.


gotta love that fluff

[wes_design]

http://wescreations.com/blog/wp-content/uploads/2008/08/fluff.jpg
^ return of the fluff

I have strayed away from the conventional constraint of using a ligature and expanded the font vocabulary to use different fonts or hand drawn ones...

I used black and white to simplify it but I will add gradients later on.

These have less austerity to them but more emotional identity. They all started off as sketch babies and are her as vector teenagers

so let me know what you think

[Syous]

Top right is sweet. Others are not my style.

[nobody]

Seems like you're just all over the board trying to take a stab in the dark and hit something. You should think of a solid idea and develop from there, not just try everything that comes to mind.

Props for trying but I don't think it's a productive process.

[Pasquale]

None of them read well. Aim for something with strong form!

[wes_design]

Seems like you're just all over the board trying to take a stab in the dark and hit something. You should think of a solid idea and develop from there, not just try everything that comes to mind.

Props for trying but I don't think it's a productive process.

I know what you mean...but right now I want to just create logos for fun while I have a little downtown and experiment on some ideas that sometimes I don't get the chance to take...

I agree if you have a client you shouldn't go through this step, because you are working to hard and blindly. Instead of focusing on the word --"fluff" I have focused on stylizing or reinventing the identity of the word...

Besides this isn't really for a client its for myself...



@dark I see... I agree in one sense but I feel one of these has potential

[wo1olf]

first post-> 1C rocks, second post->2b
Both are quite good and i believe they can easly be used in other promotional tool (busness cards, t-shirt, etc)

[wes_design]

first post-> 1C rocks, second post->2b
Both are quite good and i believe they can easly be used in other promotional tool (busness cards, t-shirt, etc)

really why do you like 1c? is it that its different or has texture