Logo Mock Up

[williby27]

Well i've just whipped up a logo, i think its ok but still has improvement.
Should i start again or keep going along the path?
http://www.wjrdesign.com/demystify.jpg

[hypnotoad]

Hmmm.

The arrow 'breaks up' the text too much. Also, arrows don't really say 'demystify' to me. Perhaps something like a lightbulb? Or you could make use of the prominent 'D' sound of in demystify and play on that.

[nobody]

The whole layout is sub par, but I'll leave that alone. I think the type treatment has some serious issues. For some reason I'm reading it as DEM YSTIFY, rather than DEMYSTIFY. I don't see a space, but I feel sucked to that side. Probably because the initial few letters are overpowering the ending letters, to an extent. I'd try to normalize the perceived weight of each letter a bit, not to mention reworking your entire concept which I don't understand at all.

[RabBell]

I really wonder if the WEB is necessary at all....

actually think this might look better with a kinda brushscript font rather than uppercase block letters

the arrow does break up the text a bit much, try browsing this site

http://logopond.com

might get some ideas from there

[williby27]

maybe something like this:

http://www.wjrdesign.com/demystify8.jpg

[Starpromo]

The second attempt is a 100% improvement. Im not totally sure what that is ment to be but im guessing its a padlock. Have you tried to make it look like it was locked onto one of the letters, maybe the 'D'.

[williby27]

no, but i have altered the lock position, i didnt like it kinda 'off' the line.

http://www.wjrdesign.com/demystifylock.jpg

[williby27]

Im not totally sure what that is ment to be but im guessing its a padlock.
Yeah its the name me and my friend decided because we are merging our folios.

from oxford:

demystify


• verb (demystifies, demystified) make (a subject) less difficult to understand.




so yeah thats where the broken lock idea came to thought, cause I thought a lightbulb would be a bit too common.

[hybrid101]

hmmm...i find the text ok, but the lock doesn't really fit the looks. try again man:)

[RabBell]

the lock suggests you're a security company

[Starpromo]

I understand the reason for it, but im not sure its clear enough to shout out at the viewer what it is. I think your on the right lines.

[rusty09]

Y dont u use a chain link for a logo

i think this would showcase better then the padlock


I also think a padlock is to much of a metaphor for security rather than combining